The Social Factory is the brain child of Alyssa Winegarden, who has always believed in the side-hustle. Having freelanced for four years in addition to working a fulltime job, Alyssa decided to invest in her desire to build beautiful, strong, and multi-faceted online presences that cater to the small businesses of her locale, but also support the needs of international clients who utilize her services remotely.

As technology and social media continue to disrupt the media world and in turn increase competitiveness among saturated industries and small businesses, Alyssa was inspired to create an online hub to provide forward-thinking brands with the tools needed to seek longevity in an ever-changing landscape.